Google Denmark ApS is the Danish subsidiary of Google LLC, part of Alphabet Inc., the global technology conglomerate headquartered in the United States. Established in 2003, the company is based in Copenhagen and primarily operates in digital advertising and marketing services, providing local sales and support for Google’s broad portfolio of products, including Google Ads, YouTube, and cloud-based services.
As a sales and support entity, Google Denmark ApS generates revenue through commissions for facilitating the sale of advertising and related services to Danish clients, while the intellectual property and core services remain centralized within other European Google entities—primarily Google Ireland Ltd.
In 2023, the company reported net revenue of DKK 462 million and a net profit of DKK 70.2 million, marking continued growth from 2022. It projected further revenue and profit increases of 5–15% for 2024.
Ownership:
Google Denmark ApS is wholly owned by Google International LLC, which in turn is owned by Alphabet Inc. (USA).
Key People: Jesper Vangkilde – Country Manager (Google Denmark spokesperson, as of recent years)
