Poland: Google Poland
Overview
Google Poland sp. z o.o. is Google’s main Polish local operating company. It is registered in Poland as Google Poland spółka z ograniczoną odpowiedzialnością, under KRS number 0000240611, NIP 5252344078 and REGON 140182840. Its registered office is Rondo Ignacego Daszyńskiego 2C, 00-843 Warsaw, Poland. The company was registered on 6 September 2005.
Google Poland sp. z o.o. is a local service, support, marketing, research-and-development and representation company within the Alphabet group. Its Polish financial statements and Polish media reporting indicate that the company generates revenue from services provided to other Alphabet group entities, rather than directly reflecting the full commercial value of Google Search, YouTube, Google Ads or Google Cloud in the Polish market.
Ownership and group status
Google Poland sp. z o.o. is part of the Google/Alphabet group. Its shareholders are Google International LLC, which holds 18 shares with a nominal value of PLN 720,000, and Google LLC, which holds 2 shares with a nominal value of PLN 80,000. The ultimate parent group is Alphabet Inc.
Governance and management
The company’s current management-board members listed in the Polish register are Paul Terence Manicle and Svilen Ivanov Karaivanov. Each management-board member may represent the company independently.
The company also has a registered commercial proxy, Magdalena Joanna Kotlarczyk.
Business model and services
Google Poland sp. z o.o. performs local services for the Google/Alphabet group. Polish reporting based on the company’s filings states that its revenue is generated through services provided to other Alphabet group entities, including Google Ireland and Google in the United States. The services include marketing-related activity and research-and-development services.
Local presence
Google Poland sp. z o.o. is based in Warsaw. The company has become one of Google’s largest local European offices. In 2024, Polish media reporting based on the company’s filings stated that average employment increased from 1,425 to 1,693 employees.
Google Poland also owns and rents space in The Warsaw HUB office complex. In 2024, the company generated approximately PLN 120.39m from rental activity, compared with PLN 122.22m in 2023.
Source financial data in PLN
| Year | Total revenue / przychody ogółem | Net profit / zysk netto |
| 2019 | 443,550,854.83 | 25,713,090.08 |
| 2020 | 550,294,800.42 | 33,018,069.39 |
| 2021 | 695,652,325.89 | 51,918,042.51 |
| 2022 | 1,197,925,998.18 | 69,598,107.76 |
| 2023 | 1,439,780,529.10 | 100,882,977.95 |
| 2024 | 1,722,056,651.56 | 127,890,392.14 |
Latest financial snapshot
FY2024
| Indicator | Value |
| Total revenue / przychody ogółem | PLN 1,722,056,652 |
| Operating revenue / przychody operacyjne | PLN 1,679,993,956 |
| Other revenue | PLN 42,062,696 |
| Total costs | PLN 1,552,103,563 |
| Net profit / zysk netto | PLN 127,890,392 |
| Net profit in EUR | €29,701,889 |
| Average employment | 1,693 employees |
The active GMFM financial table uses przychody ogółem / total revenue and zysk netto / net profit from Polish financial-statement extracts. This differs from some Polish media articles that focus on sales revenue / przychody ze sprzedaży, which excludes some other operating or financial revenue. For 2024, Polish media reporting states that Google Poland recorded approximately PLN 1.53bn in sales revenue and PLN 127.89m in net profit. The active GMFM workbook uses the broader reported PLN 1.722bn total revenue figure from the annual financial extract, while retaining the same net-profit figure. The PLN source figures are converted to EUR using annual average ECB euro reference rates republished in Bundesbank exchange-rate statistics.
