Legal Name: Google Spain S.L.
Incorporation Date: April 4, 2003
Registered Address: Calle de Ramón de la Cruz 84, 28006 Madrid, Spain
Parent Company: Google International LLC (USA)
Ultimate Owner: Alphabet Inc. (USA)
Business Overview
Google Spain S.L. is the main operating arm of Google in the Spanish market. It provides marketing support, advertising services, sales assistance, and commercial representation for Google’s products and platforms, including Google Ads, YouTube, Android, and Google Workspace. Despite its prominent brand, the company does not directly sell most services to Spanish customers — instead, Google Ireland Ltd. (based in Dublin) handles invoicing and sales across the EU, including Spain.
Organizational Role and Functions
- Sales Support & Marketing Representation: Acts on behalf of Google Ireland Ltd. for customer support and local advertising outreach.
- Regulatory Liaison: Coordinates with Spanish regulators on data protection (GDPR), digital taxation, and content moderation compliance.
- Public Affairs & Education: Runs programs in digital skills training, journalism support, and AI ethics initiatives.
Key People (2025)
- Country Manager (Iberia): Fuencisla Clemares
- Director of Public Policy & Government Affairs: Miguel Escassi
- Head of Legal: Carmen Gómez-Acebo
Tax and Legal Context
Google Spain S.L. has been under scrutiny in Spain for its tax practices, especially regarding the transfer of profits to Google Ireland. In 2016, Spanish tax authorities conducted audits and opened proceedings over unpaid corporate taxes, though the company maintained compliance with then-existing tax frameworks. Recent OECD reforms and EU digital tax initiatives may affect its future structure.
Projects and Initiatives
- Google for Startups Campus Madrid: A major hub for entrepreneurial activity supported by Google.
- AI and Cloud Expansion: Supports enterprise cloud adoption through collaboration with Google Cloud Spain S.L. and partners.
- Media & Misinformation Work: Collaborates with fact-checkers and independent media through the Google News Initiative.
- Training Programs: Offers digital training through “Grow with Google” and supports thousands of SMEs.
