Sweden: Google Sweden
Overview
Google Sweden AB is Google’s Swedish local operating company. It is registered in Sweden as an aktiebolag, under organisation number 556656-6880. The company’s registered and postal address is Kungsbron 2, 111 22 Stockholm, Sweden. It was registered in 2004.
Google Sweden AB is classified under SNI 63100, data infrastructure, data processing, hosting and related activities, and SNI 62100, computer programming. Its registered business purpose covers the development, marketing, provision and sale of internet-related products and services in internet search, internet advertising and related programs, products, services and applications, as well as the production and development of computer-based technology programs, products, services and applications.
Ownership and group status
Google Sweden AB is part of the Google/Alphabet group. Public Swedish company-data extracts identify Google International LLC as the company’s parent, with Alphabet Inc. as the ultimate group parent.
Governance and management
The current public company extract lists Neela Marie Morrison as board member / styrelseledamot and Frank Fagan as deputy board member / styrelsesuppleant of Google Sweden AB. Ernst & Young Aktiebolag is listed as auditor, with Linus Johannes Wiremark as auditor in charge.
Anna Wikland is Google’s public country manager / country director for Sweden and Managing Director for Google Nordics, but the company profile uses the statutory governance roles visible in the Swedish company extracts.
Business model and services
Google Sweden AB operates as Google’s local Swedish support, marketing, development and business-services company. Swedish annual-report coverage states that the company provides support and marketing services to Google Ireland Limited and Google Cloud EMEA Limited, and research and development services to Google LLC.
The company should not be treated as the legal entity booking the full value of Google Search, YouTube, Google Ads, Google Cloud, Google Workspace or other Google platform revenues generated in Sweden. For general Google services in the European Economic Area, Google’s service provider is Google Ireland Limited. For Google Cloud and related enterprise products, Sweden falls under Google Cloud’s EMEA contracting framework, where the contracting entity is Google Cloud EMEA Limited, except in France, Italy and Poland.
Market context
Google has a dominant position in the Swedish search market. StatCounter’s all-device search-engine data for Sweden show Google with a market share of 85.5% in May 2026.
This market-share indicator describes Google’s platform position in Sweden. It should not be read as revenue booked by Google Sweden AB.
Source-currency financial data
Data in SEK. Source values are displayed by the Swedish company-data source in SEK thousands; the table below gives the full SEK amounts used for conversion.
| Year | Revenue / omsättning | Net profit / årets resultat | SEK/EUR annual average rate |
| 2020 | SEK 1,352,966,000 | SEK 85,214,000 | 10.4848 |
| 2021 | SEK 1,513,245,000 | SEK 95,985,000 | 10.1465 |
| 2022 | SEK 1,676,513,000 | SEK 103,418,000 | 10.6296 |
| 2023 | SEK 1,878,270,000 | SEK 125,654,000 | 11.4788 |
| 2024 | SEK 1,958,199,000 | SEK 133,395,000 | 11.4325 |
Latest financial snapshot
FY2024
| Indicator | Value |
| Revenue / omsättning | SEK 1,958,199,000 |
| Revenue / omsättning, converted | €171,283,534 |
| Operating result / rörelseresultat | SEK 158,143,000 |
| Result after financial items / resultat efter finansnetto | SEK 180,198,000 |
| Net profit / årets resultat | SEK 133,395,000 |
| Net profit / årets resultat, converted | €11,668,052 |
| Total assets / summa tillgångar | SEK 1,714,819,000 |
| Equity / eget kapital | SEK 922,308,000 |
| Employees | 433 |
The active GMFM financial table uses omsättning as revenue and årets resultat as profit. The Swedish source reports values in SEK thousands, so the workbook multiplies the displayed figures by 1,000 and converts them to euros using annual average ECB/Bundesbank SEK-per-EUR reference rates.
