Italy: Google Italy

  • Full Legal Name: Google Italy Società a responsabilità limitata
  • Short Name: Google Italy S.r.l.
  • Incorporation Date: September 4, 2002
  • Registered Office: Via Federico Confalonieri 4, 20124 Milan, Lombardy, Italy

Ownership & Group Structure

  • Parent Company: Google LLC (USA), a wholly owned subsidiary of Alphabet Inc.
  • Ultimate Beneficial Owner: Alphabet Inc. (NASDAQ: GOOGL)
  • Group Function: Google Italy S.r.l. is a local operating subsidiary responsible for marketing, advertising services (Google Ads), regulatory affairs, and coordination of commercial and technical operations in Italy. Some sales contracts (notably for Google Cloud) are handled via Google Ireland Ltd., but Google Italy plays a growing commercial and policy-facing role in-country.

Management

  • Managing Director: Names are not publicly listed without access to a full visura camerale (Chamber of Commerce report), but the position is typically held by a senior regional executive affiliated with Google Europe.

Activities

Google Italy S.r.l. supports and implements:

  • Advertising solutions (Google Ads, YouTube campaigns)
  • Cloud and enterprise services liaison
  • Local partnerships with universities, media, and SMEs
  • Digital training programs, including the “Italia in Digitale” initiative for upskilling citizens and small businesses

It also coordinates public policy engagement, including issues related to digital taxation, disinformation regulation, and artificial intelligence governance.

Local Presence

  • Headquarters: Located in Milan, Google Italy’s offices are situated in the city’s high-tech Porta Nuova district.
  • Staffing: The company is estimated to employ between 250 and 500 people in Italy, including roles in sales, engineering, communications, public policy, and legal affairs.