Aller Media A/S
Company Overview
Aller Media A/S is Denmark’s leading publisher of magazines and weeklies, headquartered in Copenhagen. Founded in 1873, the company is a cornerstone of Nordic media with strong household brands reaching millions of readers across print and digital platforms. Aller Media operates as a subsidiary of the broader Aller Group, which is one of Scandinavia’s largest media conglomerates with a presence in Denmark, Sweden, Norway, and Finland.
The company specializes in publishing journals, periodicals, and digital content, encompassing everything from consumer lifestyle magazines to children’s content and specialized publications. With a market share of approximately 75% in Danish weeklies and 36% in magazines, Aller Media maintains a dominant position in the Nordic publishing landscape.
Ownership and Leadership
Aller Media A/S is controlled by Aller Media Nordic A/S, which coordinates publishing operations across the Nordic region. Christopher Aller Simonsen serves as Chairman of the Board, while Dennis Kilian is Chief Executive Officer. The company is ultimately owned by the Aller Foundation, established in 1981, with significant oversight from the founding Aller family.
Latest Financial Results (FY 2024/25)
Key Figures (Year ended September 30, 2025):
| Financial Metric | DKK (millions) | EUR (millions) |
|---|---|---|
| Revenue | 507.8 | 68.1 |
| Gross Profit | 162.1 | 21.7 |
| Operating Income (EBIT) | 5.5 | 0.7 |
| Operating Income (EBITDA) | 7.7 | 1.0 |
| Net Income | 4.8 | 0.6 |
| Total Assets | 190.3 | 25.5 |
| Shareholder Equity | 47.6 | 6.4 |
Conversion rates: 1 EUR = 7.46 DKK (current market rate)
Performance Analysis:
Aller Media experienced revenue pressure during the fiscal year, with revenues declining 8.9% to 507.8 million DKK (68.1 million EUR) compared to 572.5 million DKK in FY 2023/24. This decline reflects structural challenges facing traditional print media in Denmark, with declining demand for print products and a challenging advertising market characterized by low pricing and reduced traffic to media websites.
Despite these headwinds, the company achieved a remarkable turnaround in profitability. Operating income (EBIT) recovered to a profit of 5.5 million DKK (0.7 million EUR) from a loss of 46.1 million DKK in the prior year—a 51.6 million DKK improvement. Net income totaled 4.8 million DKK (0.6 million EUR), reversing the previous year’s loss of 39.2 million DKK.
Key Financial Ratios:
- Gross Margin: 31.93%
- EBIT Margin: 1.09%
- EBITDA Margin: 1.56%
- Net Profit Margin: 0.95%
- Return on Equity: 10.64%
- Equity Ratio: 25.04%
Main Media Outlets and Brand Portfolio
Aller Media operates an extensive portfolio of premium media brands with deep roots in Danish and Nordic culture. Key publications include:
Flagship Weekly Publications:
- BILLED-BLADET – Denmark’s most popular weekly, specializing in royal family coverage and celebrity news, with significant digital reach through billedbladet.dk
- Familie Journal – Denmark’s largest weekly, featuring family content, recipes, needlework, fashion, and wellness content
- Ude og Hjemme (also published as “Se og Hr” in other Nordic markets) – Modern family weekly with problem pages and practical advice on health and relationships
- Vi Unge – Youth-oriented publication
Women’s and Lifestyle Magazines:
- ELLE – International upmarket women’s fashion magazine (licensed in Denmark)
- femina – Premium women’s magazine and digital platform with agenda-setting journalism on culture, lifestyle, and gender equality, reaching millions of digital users
- ELLE Decoration – Home and design publication
Food and Home:
- SPIS BEDRE – Food and culinary magazine
- Mad & Bolig – Food and home living content
Specialized Content:
- Heartbeats – Digital audio content provider for children and young people
Digital Properties:
- Over 100 brand websites and 80+ apps across platforms
- More than 2.1 million monthly users across digital platforms
- Over 114 million monthly page views
Aller Media reaches approximately 1.8 million Danish readers monthly across print and digital, with combined weekly circulation of over 3.2 million copies across the Nordic region. The company operates nearly 60 premium brands across its Nordic operations.
Strategic Initiatives and Recent Developments
Digital Audio Expansion: In November 2024, Aller Media successfully launched HULiGENNEM, a new public service audio universe for children and young people. Operated through subsidiary Heartbeats ApS, this platform provides free audio content spanning entertainment, music, culture, drama, and news. The platform exceeded initial listener and download expectations, positioning Aller Media in the growing digital audio segment for younger audiences.
Nordic Integration: The company expanded cooperation across Aller Media Nordic operations, creating synergies in content production and editorial concepts. This collaboration resulted in the relaunch of Femina magazine in Denmark as a monthly publication linked to a dedicated online universe—marking the first tangible example of cross-Nordic editorial collaboration.
Digital Transformation: Aller Media completed technology restructuring to improve resource allocation across Nordic operations. The company operates over 100 brand websites, approximately 80 apps, and maintains a growing digital presence on social platforms and streaming channels.
Market Leadership: With a market share of 75% in Danish weeklies and 36% in magazines, Aller Media maintains its position as Denmark’s dominant publisher. The company reaches nearly half of all Nordic women weekly, connecting with approximately 5.1 million female readers across the region.
Workforce
The company employed an average of 302 people during FY 2024/25, representing a slight decrease from 321 employees in the prior year. Gender diversity is prioritized, with 50% female representation in senior management and 67% female representation in other management positions.
Outlook
For fiscal year 2025/26, management expects operating results in the range of 0 to 8 million DKK. The company plans significant investments in technology platform upgrades across the Nordic region, which will impact near-term profitability but support long-term digital sustainability.
Aller Media acknowledges ongoing structural challenges in print media demand and advertising markets but remains committed to its digital transformation strategy. The successful launch of HULiGENNEM and continued expansion of digital capabilities suggest progress in monetizing new content formats beyond traditional print publications.