Denmark: Google Denmark

Overview

Google’s main market-facing Danish company is Google Denmark ApS, registered under CVR 28866984. The company is active and registered as an Anpartsselskab / ApS, the Danish form of a private limited company. Its registered office is Sankt Petri Passage 5, 2., 1165 København K. The company’s legal start date is 1 July 2005, not 2003. Its registered share capital is DKK 750,000.

Google Denmark ApS is a local Google group entity focused on advertising-related intermediation, online-advertising marketing, direct marketing of other products and services, and research-and-development activities. Its 2024 annual report describes the company’s activity as the provision of marketing and customer-support services and contract research-and-development services to group enterprises.

Google Denmark ApS is not the Danish data-centre operator. Google’s Danish infrastructure presence is linked to Dapsi International ApS, a separate Danish Google/Alphabet group company associated with Google’s Fredericia data centre.

Local Google-linked companies

CompanyRole in Google’s Danish presenceGMFM treatment
Google Denmark ApSMarket-facing, advertising-related, support and R&D-services entityMain Danish Google service/support entity
Dapsi International ApSData-centre, hosting and infrastructure entity linked to Google’s Fredericia data centreSeparate Danish infrastructure entity

Ownership and legal status

Google Denmark ApS is directly controlled by Google International LLC, United States. The company’s 2024 annual report lists Google International LLC, USA as the parent company and Alphabet Inc., USA as the ultimate parent company.

Leadership

The current registered directors are Svilen Ivanov Karaivanov and Frank Fagan. Ownr records that Michael Tangney resigned as director on 2 September 2025 and that Frank Fagan was appointed on the same date.

Consumer, data and cloud-contracting structure

Google Denmark ApS is not the primary contracting entity for Danish users of Google consumer services. In the European Economic Area and Switzerland, Google’s Terms of Service identify Google Ireland Limited as the service provider and contracting entity for Google services.

For Google Cloud, Denmark falls under Google’s EMEA contracting structure. Google’s contracting-entity page lists Google Cloud EMEA Limited as the contracting entity for EMEA, except France, Italy and Poland, unless otherwise agreed.

Google Cloud’s subprocessor list identifies Google Denmark ApS as a Google Cloud Platform subprocessor for service maintenance and technical support in Denmark. This is separate from data-centre operations.

Google Denmark key financial data

Data in €. Underlying audited accounts are filed in DKK. The EUR figures use GMFM’s annual exchange-rate conversion series; the 2024 conversion uses the ECB/OeNB 2024 period-average rate of DKK 7.4589 per €1.
YearRevenue / net turnoverProfit / loss
201937,968,4082,209,750
202043,275,1672,939,597
202145,935,3976,514,131
202254,952,8938,088,829
202362,016,6899,424,377
202460,907,1049,782,542

Latest financial snapshot

FY2024
IndicatorValue
Revenue / net turnoverDKK 454.300m / €60.907m
Profit for the yearDKK 72.967m / €9.783m
Profit before taxDKK 96.671m
Gross profitDKK 392.770m
EquityDKK 382.075m
Balance-sheet totalDKK 458.075m
Average employees153

Google Denmark ApS’s audited 2024 accounts show DKK 454.300m in revenue and DKK 72.967m in profit for the year. The same accounts show revenue declining by 2% from 2023, while profit before tax rose to DKK 96.671m.

Financial data note

The 2019–2023 DKK source series comes from Google Denmark ApS’s audited 2023 annual report: revenue of DKK 283.541m, DKK 322.426m, DKK 341.287m, DKK 408.274m and DKK 461.994m, and profit for the year of DKK 16.502m, DKK 21.899m, DKK 48.415m, DKK 60.136m and DKK 70.207m. The 2024 DKK source figures come from the audited 2024 annual report.

Current employee-count displays differ across Danish business-data aggregators; the financial snapshot uses the audited annual-report figure of 153 average employees for FY2024.