Bulgaria: Google Bulgaria

Overview

Google Bulgaria EOOD is the local subsidiary of Google LLC (a subsidiary of Alphabet Inc.), operating in Bulgaria since 2006. Registered as a limited liability company (EOOD), its primary business functions include marketing and sales support, promotion of Google products and services, and the facilitation of advertising services to Bulgarian and regional clients. While the company does not provide core platform services such as Search or YouTube hosting from within Bulgaria, it plays a key role in regional customer acquisition and liaison with institutional stakeholders.

Legal and Financial Information

  • Registered Name: Гугъл България ЕООД (Google Bulgaria EOOD)
  • Headquarters: 53 Nikola Vaptsarov Blvd., Expo 2000, Building 1, Sofia 1407, Bulgaria
  • Managing Director (as of 2025): Boris Georgiev
  • Parent Company: Google Ireland Ltd. / Alphabet Inc. (USA)

Google Bulgaria EOOD is used mainly for marketing services billing and client relations; core digital services are provided from Ireland and the US.

Financials (based on Bulgarian Commercial Register filings)

  • Revenue: Approx. BGN 35–50 million/year in recent years (fluctuating based on service contracts; latest 2023 data still pending publication)
  • Net Profit: Ranged from BGN 2–7 million annually (based on previous filings)
  • Employees: Estimated between 25–50, primarily in sales, marketing, and client support roles

Google Bulgaria’s revenues stem mainly from intra-group services (e.g., marketing and representation) and occasionally from direct billing for advertising services. Its financials reflect a lean operational model with limited fixed assets and minimal infrastructure, as most cloud and infrastructure operations are based abroad.

Activities and Market Role

Google Bulgaria does not operate as a full-service entity but supports the local market in:

  • Advertising sales and campaign management via Google Ads
  • Outreach to Bulgarian media, SMEs, and developers
  • Promotion of YouTube, Android, Google Workspace, and cloud services
  • Coordination of local initiatives and digital literacy programs

It also facilitates public relations and government relations, serving as Alphabet’s local face in policy dialogues, especially regarding EU digital regulation, education initiatives, and economic development programs (e.g., Grow with Google Bulgaria).