PRO TV Group
PRO TV Group is one of Romania’s dominant commercial television operations and one of the most profitable media companies in the country tracked by the Global Media Finances Map. Its legal entity, Pro TV SRL, reported 2025 turnover of RON 1.14 billion (€225.2 million), slightly below the previous year in local currency, while net profit rose 4% to RON 305.8 million (€60.6 million). Calculated on turnover, that gives the company a net margin of 26.9%, an exceptional level for a broadcaster and far above most news and media businesses in Europe.
The 2025 accounts show a mature, highly profitable television business rather than a high-growth one. Turnover fell by less than 1% in RON terms, from RON 1.143 billion to RON 1.136 billion, while total income rose to RON 1.203 billion. Costs also increased, but not enough to dent profitability: gross profit rose to RON 361.1 million, and net profit reached its highest level in the decade covered by the RisCo report. For Romania’s media market, the signal is clear: while many journalism companies operate on thin margins or depend on subsidy, PRO TV remains a cash-generating commercial television machine.
PRO TV Group: key financial indicators 2024–2025
| Indicator | 2024 | 2025 | Change |
|---|---|---|---|
| Turnover | RON 1.143bn (€229.8m) | RON 1.136bn (€225.2m) | -0.7% |
| Total income | RON 1.177bn (€236.6m) | RON 1.203bn (€238.7m) | +2.2% |
| Gross profit | RON 347.6m (€69.9m) | RON 361.1m (€71.6m) | +3.9% |
| Net profit | RON 293.3m (€59.0m) | RON 305.8m (€60.6m) | +4.2% |
| Net margin on turnover | 25.7% | 26.9% | +1.2pp |
| Equity | RON 479.9m (€96.5m) | RON 506.3m (€100.4m) | +5.5% |
| Liabilities | RON 561.9m (€113.0m) | RON 733.5m (€145.5m) | +30.5% |
| Cash | RON 16.1m (€3.2m) | RON 11.4m (€2.3m) | -29.3% |
| Average employees | 938 | 997 | +6.3% |
Source: Romanian Trade Register / Ministry of Finance filings, via RisCo, Pro TV SRL, CUI 2835636. Percentage changes are calculated in RON. EUR figures use RisCo’s annual average rates: RON 5.0415 = €1 for 2025 and RON 4.9743 = €1 for 2024.
Pro TV SRL is based in Bucharest and was incorporated in 1992. Its registered main activity is film, video and television programme production. The company is part of Central European Media Enterprises (CME), a Central and Eastern European broadcaster fully owned by PPF Group. CME operates television stations across the region and describes Voyo as its streaming platform. PPF completed the acquisition of CME in 2020, taking full control of CME’s operations in Romania and other CEE markets.
PRO TV Group: media asset map
| Asset | Type | Notes |
| PRO TV | Free-to-air TV | Flagship national commercial channel; 2025 audience leader by several Kantar/ARMA measures |
| Știrile PRO TV | Television news | Flagship news bulletin and online news brand |
| Acasă | TV channel | Entertainment and series |
| PRO Arena | TV channel | Sports and entertainment |
| PRO Cinema | TV channel | Film channel |
| Acasă Gold | TV channel | Entertainment/archive programming |
| PRO TV Internațional | TV channel | Diaspora-oriented service |
| PRO TV Chișinău | TV / Moldova | PRO TV brand presence in Moldova |
| VOYO | Streaming / SVOD | CME’s subscription streaming platform |
Signals
A profitability outlier in Romanian media. PRO TV’s 2025 net profit of RON 305.8 million (€60.6 million) makes it one of the most profitable media companies in the GMFM sample. Unlike many publishers and news channels, it has the scale, advertising power and entertainment portfolio to produce very high margins.
Stable revenue, stronger profit. Turnover was almost flat in local currency, but net profit still rose. That suggests the company protected margins through pricing power, cost discipline, content monetisation and the continuing strength of its television brands.
Television still pays. In a market where digital platforms are growing, PRO TV shows that mass-audience television remains a highly profitable business when the broadcaster owns leading brands and strong entertainment formats. Audience data for 2025 also show PRO TV clearly ahead of Antena 1 in prime time and national audience rankings, supporting its position as a leading commercial broadcaster.
The balance sheet is shifting. Liabilities rose sharply, from RON 561.9 million to RON 733.5 million, while equity also increased. The company remains strongly profitable, but the jump in liabilities is worth monitoring, especially because cash fell and receivables remained very high.
Entertainment funds influence. PRO TV is not just a news operation; it is a broad entertainment and television-production business. That matters because the financial strength behind the group’s public influence comes mainly from commercial television scale, not from journalism alone.
A Romanian powerhouse inside a regional group. PRO TV is locally dominant but internationally owned, through CME and PPF. For GMFM, it is a clear example of a national media leader whose financial power depends on domestic advertising and audiences, while strategic control sits inside a larger Central and Eastern European broadcasting group.