Sweden: Google Sweden

Company Number: 556656-6881
Registered Office: Kungsbron 2, 111 22 Stockholm, Sweden
Parent Company: Google LLC (via Google International LLC, a subsidiary of Alphabet Inc.)
Year Established: 2004

Overview

Google Sweden AB is the Swedish subsidiary of Google LLC, operating under the umbrella of Alphabet Inc. The company primarily engages in sales and marketing of Google products and services within Sweden, including advertising solutions (Google Ads), cloud services (Google Cloud Platform), and hardware (Pixel, Nest). It also provides local support services for Swedish clients and coordinates regional business development initiatives across the Nordic countries.

Ownership and Structure

Google Sweden AB is wholly owned by Google International LLC, which in turn is controlled by Alphabet Inc., the U.S.-based parent company of Google. As with other European subsidiaries, the Swedish entity operates primarily as a sales and service hub, while core product development and data infrastructure are managed at the global level.

Key Activities and Services

• Google Ads & Marketing: Localized sales and account management for advertisers in Sweden.
• Google Cloud Services: Enterprise support for Google Cloud adoption across Swedish industries, particularly in finance, manufacturing, and public services.
• Hardware Sales: Distribution and support of Google’s hardware products, including Pixel phones, Nest devices, and Chromebooks.
• Support and Partnerships: Managing partnerships with Swedish tech and media companies, universities, and public institutions.

Management

As of 2025, the Country Director for Google Sweden is Anna Wikland, who has held the position since 2016. Wikland is also involved in several Swedish business and tech leadership forums and is a visible public representative of the company.