Europe
Tech Company Analysis
Charting Google’s European Footprint: Revenue Streams, Profit Pools and Market Presence
Published: 4 July 2025 Author: Marius Dragomir Cite this study Dragomir, M. (2025). Charting Google’s European Footprint: Revenue Streams, Profit Pools and Market Presence. Media and Journalism Research Center: London/Tallinn/Santiago de Compostela. Executive Summary Between 2020 and 2023, Google’s financial performance in Europe exhibited a marked dual dynamic: consistent top-line growth amid significant bottom-line contraction. This trend, while reflecting Google’s continued market dominance in digital advertising and cloud services, also underscores emerging vulnerabilities driven by regulatory, fiscal, and competitive pressures. According to a financial dataset compiled by MJRC (see Table 5: Google operations in Europe, turnover and profits, 2023 versus 2020) from national…